“Immunity Express: A Train of Hope for Quetta’s Children”
In the heart of Quetta’s Khrotabad 2, a revolutionary initiative is making waves in the fight against polio. The Immunity Express, launched by UNICEF Communication, is a game-changing outreach program that brings vaccination services to the doorsteps of marginalized communities. This innovative campaign has transformed the traditional health drive into a fun-filled experience, attracting young children and their families like never before.
A Festival of Fun and Learning
As the Immunity Express rolled into Khrotabad 2 on April 26, 2025, children and parents alike were greeted with a vibrant display of colorful banners and illustrations. The air was filled with the sounds of laughter and excitement as kids participated in interactive games and puppet shows that conveyed crucial health messages in a fun and memorable way.
Reaching the Unreached
The Immunity Express has been particularly successful in identifying and registering children from “grey houses” – undocumented households that often fly under the radar of regular health surveys. By bringing vaccination services to these communities, the initiative has ensured that no child is left behind in the fight against polio.
Building Trust and Community Engagement
The Immunity Express has not only vaccinated hundreds of children but has also strengthened community trust in health initiatives. By turning the immunization drive into a festival-like atmosphere, the campaign has shown that health services can be both effective and enjoyable.
A New Benchmark for Future Campaigns
The success of the Immunity Express in Khrotabad 2 has set a new benchmark for future campaigns. By combining health services with engaging community activities, UNICEF has demonstrated that innovative approaches can significantly enhance immunization efforts.
As the Immunity Express continues to roll out across Quetta, its impact is being felt far beyond the streets of Khrotabad 2. This initiative is a vital step forward in the fight against polio, reaffirming that with creativity and community involvement, no child needs to be left behind.
