Independent Report
Johannesburg, January 22, 2026:
APO Group, the leading pan-African communications consultancy, has appointed Libby Allen as Vice President: Brand & Creative, a newly created executive role within the Senior Leadership Team. This strategic move strengthens the company’s brand and creative capabilities as it scales operations across Africa and internationally.
Allen will lead brand strategy, creative direction, marketing, digital content, and visual identity, ensuring coherence and consistency across markets. She will work closely with public relations, commercial, and senior leadership teams to align brand decisions with APO Group’s strategic priorities.
CEO Bas Wijne stated that elevating brand and creative leadership to an executive level enhances strategic alignment, execution, and market perception, supporting the Group’s next phase of growth. Allen brings extensive experience across African, European, and global markets, focusing on commercial, sustainability, social impact, and regulated sectors.
This appointment reinforces APO Group’s reputation as a trusted communications partner for both African and global organizations, combining strategic advisory, disciplined execution, and guaranteed visibility through its proprietary distribution infrastructure.
