*The Benazir Income Support Programme (BISP) and Greenstar Social Marketing Pakistan (GSM) have signed a Memorandum of Understanding (MoU) to equip BISP beneficiaries with entrepreneurship skills, training, and seed money. Implemented under the BISP Hunarmand Program, the initiative aims to create sustainable income opportunities for women, particularly in the areas of maternal and child healthcare.*
Through this collaboration, beneficiaries will benefit from Greenstar’s extensive infrastructure and nationwide community networks. The program promotes an entrepreneurship model with seed money, enabling women not only to acquire skills but also to establish their own income-generating ventures in the health sector.
*The MoU was signed at BISP Headquarters by Prof. Romana Gul, Director General Complementary Initiatives BISP, and Dr. S.A. Rab, Chief Executive Officer Greenstar, in the presence of Chairperson BISP Senator Rubina Khalid and Secretary BISP Amer Ali Ahmad.*
Speaking at the ceremony, Chairperson BISP Senator Rubina Khalid remarked that “This initiative marks a vital step towards the financial empowerment of our beneficiaries. BISP is already engaging with the Gates Foundation on maternal and child health counselling through our Nashonuma Centers, and this partnership will further strengthen those efforts.”
Secretary BISP, Amer Ali Ahmad, underlined the importance of monitoring and evaluation to ensure impact. He noted that the collaboration will enhance capacity building, technical training, employment opportunities, and professional recognition for BISP’s beneficiaries.
This partnership reflects BISP’s broader commitment to women’s empowerment, improved public health, and sustainable livelihoods. By combining Greenstar’s technical expertise with BISP’s outreach, the initiative is expected to deliver meaningful change for women and families across Pakistan.
