Independent Report
Karachi, Nov 24: Indie pop singer-songwriter Amna Riaz has been named Spotify’s EQUAL Pakistan Ambassador for Q4 2025, earning international recognition as one of Pakistan’s rising music talents. On November 20, she was featured on Spotify’s Times Square billboard in New York City and highlighted across the platform’s curated playlists, marking a milestone for Pakistani women in music.
Amna’s listenership has surged by 200% in the past year, with her tracks featured on over 120,000 playlists. Her most-streamed songs include “Kya Sach Ho Tum?”, “Duur Se”, “Dunya”, “Bachpan”, and “Khizaan”, attracting fans in the US, UK, Bangladesh, Canada, and the UAE.
Speaking about the recognition, Amna said, “Being part of a platform dedicated to amplifying women’s voices means the world to me. It’s about inspiring other women to step forward, claim their space, and pursue music with confidence.”
Rutaba Yaqub, Spotify’s Artist & Label Partnerships Manager for Pakistan and UAE, commented, “Amna represents the voice of a new creative generation: genuine, expressive, and raw. Through EQUAL Pakistan, Spotify shines a light on women who are driving the nation’s music scene forward.”
Spotify’s EQUAL initiative promotes gender equity in music, creating global opportunities for women artists to be heard and celebrated. Amna Riaz’s achievement underscores the growing international presence of Pakistani music and its diverse voices.
Listeners can explore the music of Pakistan’s leading women artists on the “EQUAL Pakistan” playlist on Spotify.
