TCL Donates Solar-Powered Display System to Senegal’s Youth Olympic Village
Independent report
LAHORE: TCL, a Worldwide Olympic and Paralympic Partner, has donated a solar-powered, ultra-low-power display system to Université Amadou Mahtar Mbow (UAM) in Senegal, supporting the institution’s role as the Youth Olympic Village during the Dakar 2026 Youth Olympic Games.
The advanced display system will serve as an outdoor information hub on the university campus, delivering high brightness while consuming significantly less power than comparable displays.
The donation ceremony was attended by International Olympic Committee (IOC) President Kirsty Coventry, UAM President Professor Mababa Diagne, Senegal’s Higher Education Minister Boubacar Camara, TCL Charity Ambassador Jacky Heung, and TCL Industries Middle East and Africa General Manager Sunny Yang.
Professor Diagne said the advanced display technology would create new opportunities for campus facilities and support students and faculty members.
Sunny Yang said TCL aimed to use technology not only to advance innovation but also to create meaningful benefits for local communities. She added that the company’s growth in Africa was closely linked to its commitment to sustainable development and the empowerment of young people.
Advanced Display Technology Enhances Energy Efficiency
The donated system features a 75-inch high-brightness Field Sequential Color (FSC) display developed by TCL CSOT. It delivers brightness of up to 4,000 nits while consuming approximately 300 watts of power.
The technology eliminates conventional colour filters and produces colours through the sequential switching of red, green and blue light, improving light utilisation and achieving transmittance of more than 15 per cent.
The display is designed to remain clear and visible even under direct sunlight, bringing advanced display technology into everyday public and educational settings.
TCL Supports African Art and Young Creators
Alongside its technology initiatives, TCL is supporting local artistic talent through TCLArt’s partnership with Dakar’s Yeesal urban art initiative.
The project brings together 43 Senegalese artists, particularly those under 35, to create public murals inspired by African athletes, cultural diversity and the aspirations of young people.
The initiative also reflects TCL’s TCLYoung programme, which focuses on encouraging emerging talent and supporting the next generation of creators.
TCL Expands its Presence Across Africa
TCL entered the African market in 2004 and has since expanded its business to nearly 50 countries across the continent. Its operations are supported by six sales subsidiaries and three regional business units.
The company has also strengthened its retail network, including the opening of its first African TCL brand experience store in Johannesburg and the establishment of its own retail and distribution channel in Kenya.
Through its regional network and local operations, TCL continues to combine its global technological capabilities with an understanding of African markets and consumer needs.
