Independent report
ISLAMABAD, November 12: Pakistan Telecommunication Company Limited (PTCL) has partnered with myco to offer its customers an exclusive 50 per cent discount on monthly subscriptions to the English Premier League (EPL) for the 2026-27 season.
myco holds the official and exclusive streaming rights for the English Premier League in Pakistan for the 2026-27 season. The partnership will enable PTCL customers to watch the league at a reduced subscription cost throughout the season.
Under the agreement, the offer will be available to all PTCL customers, regardless of their connection type. The subscription process has been digitalised, while the payable amount will be added directly to customers’ monthly PTCL bills, providing a convenient payment option.
The partnership combines PTCL’s extensive customer base and billing system with myco’s digital sports and entertainment services. It is also part of PTCL’s efforts to expand its consumer services and value-added services ecosystem.
Commenting on the partnership, PTCL Chief Marketing Officer Amad Khan said the company was focused on enhancing customer experience beyond connectivity by offering services that provide greater convenience and value. He said the collaboration strengthened PTCL’s role as a digital lifestyle partner, offering customers more ways to engage with the digital world.
myco Founder and Group Chief Executive Officer Umair Masoom Usmani said the partnership was aimed at making premium sports and entertainment more accessible and affordable for audiences across Pakistan. He said the 50 per cent discount, along with payment through PTCL bills, would simplify the streaming experience and provide added value to households.
The monthly discount will remain available to PTCL customers throughout the English Premier League season, until May 30, 2027. Customers can subscribe to the offer through the UPTCL application.
